If you are reading this then you are one of the 75% of British males who will buy their loved one an engagement ring.

You will have read up on the 4 c's, you would have measured the ring finger of your loved one (see our guide), you would have decided on a romantic way of proposing (see our suggestions), and now you are ready to order your engagement ring . You just don’t how much to spend.

It has long been the accepted custom to spend roughly two months' salary on a diamond engagement ring. Indeed, polls do indicate that most men will spend this much on an engagement ring for their sweetheart. Depending on your circumstances you may chose to spend more, or less than this amount. However, the two month salary amount is a perfect measure on which to base your eventual decision.

Whatever you decide you should know that the diamond you purchase will be a sound financial investment. The rare qualities of diamonds have been prized for thousands of years and there is every indication that this will continue forever. You may take a look at our "Diamonds as a Commodity" explanation.

More importantly, your diamond will be a living legacy which can be passed on from generation to generation as a testament of you, your love and your life together.