With retail shoppers becoming more educated and savvy and increased competition within the luxury retail market, jewellery retailers have really had to keep their fingers on the pulse and provide their clients with exciting products and real value for money during the Holiday Season.

While traditional jewellery items were left to compete with handbags, watches and lingerie (not to mention other ‘luxury’ items such as cutting-edge smart phones, laptops and ipods), there is still great enthusiasm for beautiful and gorgeous jewellery trends.

Strong Colour – Strong Demand
Continuing from the robust resurgence in natural fancy coloured diamonds and gemstones seen during the leading jewellery and fashion shows in the second half of 2006, there is strong high-end buyer demand for fancy colour. Whether it is the eye-catching scintillation of natural fancy colour diamonds or the sparkling blossom of gemstones mixed with white diamonds, colour seemed hard to resist for the discerning jewellery buyer this season.

With the world’s leading jewellery houses focusing more and more on colour, we feel that natural fancy colour diamond and diamond and gemstone jewellery will remain hot items throughout 2007.

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Emerging Trends – A Diamond in the Rough
For those fashion conscious trend-setters out there, we at Diamond Celebrations would like to inform you of what we think will be the next alternative trend in diamond jewellery – rough diamonds.

The unpretentious natural beauty of rough diamonds are beginning to be incorporated into leading jewellery collections from the likes of De Beers and it is only a matter of time until these items will not only be seen on the celebrity scene, but on the High Street as well.