A diamond’s quality and value is judged on four fundamental characteristics, known as the Four C’s (4Cs). These are the clarity , colour , cut and carat weight of a diamond. The higher a diamond is graded on one or all of these characteristics, the scarcer and more costly the diamond will be.

Most of us will choose one or two of these characteristics at a higher grade at the expense of the others. This will reflect a personal preference. Some buyers prefer a large sized diamond and are not too concerned with the clarity. On the other hand some buyers look for a well cut diamond and will be prepared to compromise on size and clarity.

We invite you to discover more about diamonds and find out which characteristic is most important to you.